“Unreal City”, il più grande festival d'arte in realtà aumentata di Londra

Lungo il Tamigi le sculture AR di artisti tra cui Nina Chanel Abney, Olafur Eliasson, Kaws e Tomás Saraceno.

Unreal City, Londra, UK, 2020 Alicja Kwade, ​All At Any Time (AR).​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Alicja Kwade, ​Angst (AR)​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Alicja Kwade, ​Kreisel (Inception) (AR)​; Koo Jeong A, ​density​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Alicja Kwade, ​Kreisel (Inception) (AR)​; Koo Jeong A, ​density​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Alicja Kwade, ​Marsmelone (AR)​; KAWS, KAWS.​ Augmented reality.  

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Bjarne Melgaard, ​Cheese Man​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Bjarne Melgaard, ​Cheese Man​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Bjarne Melgaard,​ Devil Man​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Bjarne Melgaard, ​Lightbulb Man Dressed as Les Sapeurs​ and ​Lightbulb Man.​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Bjarne Melgaard, ​Octo With Ostrich Egg​; Olafur Eliasson, ​Progressive Ladybug​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Cao Fei, ​The Eternal Wave AR: Li Nova​; KAWS, COMPANION (EXPANDED)​; Olafur Eliasson, Rare Puffin.​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Darren Bader, ​CHARGE (DEV).​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Darren Bader, ​DISARM.​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 KAWS, ​HOLIDAY (drawing)​; Darren Bader, LOVE​. ​Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Darren Bader, ​THE GROOM;​ Olafur Eliasson, Rare Puffin.​ Augmented realit

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 KAWS, ​HOLIDAY (drawing)​; Darren Bader, LOVE​. ​Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 KAWS, ​HOLIDAY SPACE​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 KAWS, ​HOLIDAY SPACE​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Alicja Kwade, ​Marsmelone (AR)​; KAWS, KAWS.​ Augmented reality.

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 KAWS,​ ​TAKE (EXPANDED)​; Tom​á​s​ ​Saraceno, Maratus volans (peacock spider), ​Prototype for Web of Life​. A​ugmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Koo Jeong A, ​One Should Stay Away From Anything Worldly​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Marco Brambilla, ​The Four Temperaments AR​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Nina Chanel Abney, ​Imaginary Friend​; Olafur Eliasson, ​Solar Friend.​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Nina Chanel Abney, ​Imaginary Friend​; Olafur Eliasson, ​Solar Friend.​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Olafur Eliasson, ​Caring Northern Light ​and Lucky Stone​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Olafur Eliasson, ​Caring Northern Light ​and Lucky Stone​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Olafur Eliasson, ​Courageous Flowers​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Olafur Eliasson, ​Future Compass​ and Courageous Flower​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Bjarne Melgaard, ​Octo With Ostrich Egg​; Olafur Eliasson, ​Progressive Ladybug​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Bjarne Melgaard, ​Octo With Ostrich Egg​; Olafur Eliasson, ​Progressive Ladybug​. Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Darren Bader, ​THE GROOM;​ Olafur Eliasson, Rare Puffin.​ Augmented realit

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Nina Chanel Abney, ​Imaginary Friend​; Olafur Eliasson, ​Solar Friend.​ Augmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Olafur Eliasson, ​Uncertain Cloud​

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Olafur Eliasson, ​Uncertain Cloud​

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Olafur Eliasson, ​Uncertain Cloud​

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 KAWS,​ ​TAKE (EXPANDED)​; Tom​á​s​ ​Saraceno, Maratus volans (peacock spider), ​Prototype for Web of Life​. A​ugmented reality

Courtesy degli artisti e Acute Art

Unreal City, Londra, UK, 2020 Unreal City, Mappa

Dall’8 dicembre al 5 gennaio Acute Art e Dazed Media presentano “Unreal City”, il più grande festival di arte AR (augmented reality) di Londra. Grazie all’innovativa tecnologia ARKit di Apple, “Unreal City” invita ad una passeggiata sulle rive del Tamigi alla scoperta di 36 sculture in realtà aumentata. Letteralmente “un miglio di arte digitale” per ammirare i lavori di celebri artisti da tutto il mondo; tra questi Nina Chanel Abney, Olafur Eliasson, Cao Fei, Alicja Kwade, Koo Jeong A, Marco Brambilla, affiancati da opere inedite di Darren Bader, KAWS, Bjarne Melgaard e Tomás Saraceno.

Bjarne Melgaard, ​Octo With Ostrich Egg​; Olafur Eliasson, ​Progressive Ladybug​. Augmented reality. Courtesy degli artisti e Acute Art

Le sculture AR sono dislocate su 24 siti nell’area di Southbank, tra Waterloo Bridge e Millennium Bridge, sul lungofiume londinese. Scaricando gratuitamente l’applicazione Acute Art (su iPhone, iPad o Android), si ha accesso alla mappa per la localizzazione e visualizzazione delle sculture in realtà aumentata. In “Unreal City”, Acute Art e Dazed Media danno vita ad un’esperienza inedita in termini di modalità di partecipazione e tipologia espositiva, in linea con la dichiarata e condivisa volontà di democratizzare l’arte.

Acute Art collabora con i principali artisti del panorama contemporaneo per rielaborare la loro visione creativa nell’ambito dei nuovi media digitali (comprese realtà virtuali, aumentate, miste).
Dazed Media è il principale editore di moda e cultura al mondo.

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Alicja Kwade, ​All At Any Time (AR).​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Alicja Kwade, ​Angst (AR)​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Alicja Kwade, ​Kreisel (Inception) (AR)​; Koo Jeong A, ​density​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Alicja Kwade, ​Kreisel (Inception) (AR)​; Koo Jeong A, ​density​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Alicja Kwade, ​Marsmelone (AR)​; KAWS, KAWS.​ Augmented reality.  

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Bjarne Melgaard, ​Cheese Man​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Bjarne Melgaard, ​Cheese Man​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Bjarne Melgaard,​ Devil Man​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Bjarne Melgaard, ​Lightbulb Man Dressed as Les Sapeurs​ and ​Lightbulb Man.​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Bjarne Melgaard, ​Octo With Ostrich Egg​; Olafur Eliasson, ​Progressive Ladybug​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Cao Fei, ​The Eternal Wave AR: Li Nova​; KAWS, COMPANION (EXPANDED)​; Olafur Eliasson, Rare Puffin.​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Darren Bader, ​CHARGE (DEV).​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Darren Bader, ​DISARM.​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

KAWS, ​HOLIDAY (drawing)​; Darren Bader, LOVE​. ​Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Darren Bader, ​THE GROOM;​ Olafur Eliasson, Rare Puffin.​ Augmented realit

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

KAWS, ​HOLIDAY (drawing)​; Darren Bader, LOVE​. ​Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

KAWS, ​HOLIDAY SPACE​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

KAWS, ​HOLIDAY SPACE​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Alicja Kwade, ​Marsmelone (AR)​; KAWS, KAWS.​ Augmented reality.

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

KAWS,​ ​TAKE (EXPANDED)​; Tom​á​s​ ​Saraceno, Maratus volans (peacock spider), ​Prototype for Web of Life​. A​ugmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Koo Jeong A, ​One Should Stay Away From Anything Worldly​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Marco Brambilla, ​The Four Temperaments AR​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Nina Chanel Abney, ​Imaginary Friend​; Olafur Eliasson, ​Solar Friend.​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Nina Chanel Abney, ​Imaginary Friend​; Olafur Eliasson, ​Solar Friend.​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Olafur Eliasson, ​Caring Northern Light ​and Lucky Stone​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Olafur Eliasson, ​Caring Northern Light ​and Lucky Stone​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Olafur Eliasson, ​Courageous Flowers​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Olafur Eliasson, ​Future Compass​ and Courageous Flower​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Bjarne Melgaard, ​Octo With Ostrich Egg​; Olafur Eliasson, ​Progressive Ladybug​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Bjarne Melgaard, ​Octo With Ostrich Egg​; Olafur Eliasson, ​Progressive Ladybug​. Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Darren Bader, ​THE GROOM;​ Olafur Eliasson, Rare Puffin.​ Augmented realit

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Nina Chanel Abney, ​Imaginary Friend​; Olafur Eliasson, ​Solar Friend.​ Augmented reality

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Olafur Eliasson, ​Uncertain Cloud​

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Olafur Eliasson, ​Uncertain Cloud​

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

Olafur Eliasson, ​Uncertain Cloud​

Unreal City, Londra, UK, 2020 Courtesy degli artisti e Acute Art

KAWS,​ ​TAKE (EXPANDED)​; Tom​á​s​ ​Saraceno, Maratus volans (peacock spider), ​Prototype for Web of Life​. A​ugmented reality

Unreal City, Londra, UK, 2020

Unreal City, Mappa