Stella McCartney opens her first store in Milan, located in the heart of the city’s shopping centre at via Santo Spirito. Situated inside an 18th century neoclassic historical Italian building, the store reflects an intimate, personal and architectural atmosphere housing the Stella McCartney collections. Simple material combinations are sculpturally contrasted, to illustrate Stella’s signature style combination of sharpness and femininity.

Spread over 168 square meters and into two floors, the classic architecture of the building is combined with a mixture of antique brass sculptures, specially crafted by local Milanese metal workers, linen peeled walls, and wooden floors that welcome you to the Stella McCartney world. Across the ground floor the sustainable oak parquet flooring is designed by Yael Mer and Shay Alkalay for Established & Sons; in Stella McCartney’s usual colour palette of plums, pinks, blush, nudes and taupe. In contrast, the upstairs floor is white on white tonal with an outburst of colours. White diamond shaped ceramic tiles and white steel sculptured wall fixtures are accented with brightly coloured organic felt boxes that are interchangeable and can be built or broken up to create an accessory display installation. Creating a contrast with the contemporary space, the building's original ceiling murals have been maintained.