Denis Tokyo is a brand of haircare products for men. Local studio Koo architects was called in to design its 38 square metre stand in Miyashita Park, a shopping mall integrated with a park in the eclectic and frenetic Shibuya district of Tokyo.
In this container, the designers conceived the space destined for the brand as a shop on the corner of a Shibuya street "furnished" with raw, industrial materials, in contrast with the standardized aesthetics of the increasing number of commercial spaces proliferating in this part of the city.
Blocks of cement and steel reinforcement bars build a device for displaying products, around which visitors can move freely as in a public space. Raised above the shopping gallery, at the back of the shop, amidst mirrors and photographs of urban tribes, is the salon for men haicare.