Bang & Olufsen's new Beo Grace look just like earbuds, but aspire to be more than that. Built from polished aluminum with pearl-blasted finishes, the buds are an interesting experiment in high-end wearable electronics. The specs are solid: 12mm titanium drivers, improved EarSense noise cancellation, and Spatial Audio with Dolby Atmos. Battery life reaches 4.5 hours from the earbuds plus 12.5 hours from the case. Moreover, thanks to a partnership with UK tech startup Breathe, BEO Grace can sustain over 2,000 charge cycles, tackling the most important limit to earbuds longevity.

The real differentiator, though, is Bang & Olufsen's approach to positioning. The company calls the Grace "a study in wearable sculpture". The gesture controls reinforce this idea of a tactile experience. Volume adjusts with a tap in front of the ear, while playback requires more deliberate touch-and-click actions.

The pricing reflects the luxury positioning. Starting at €1200, the Beo Grace cost more than four times the price of Apple's AirPods Pro, with accessories sold separately adding even more overhead. In a market where even high-end earbuds typically max out around €400, Bang & Olufsen is testing whether consumers are willing to pay luxury accessory prices for audio gear, essentially repositioning earbuds from disposable and short-lived tech into something closer to fine jewelry.