Maurizio Cattelan is back to doing what he does best: surprising.
This time, he is doing it through a project developed in collaboration with Avant Arte, the global platform dedicated to making art more accessible and broadening the collecting experience for the widest possible audience.
Don't call it a performance, don't call it a happening: it is, first and foremost, a real treasure hunt.
I am not really an artist.
Maurizio Cattelan
From September 30 to October 7, Where’s Maurizio? will turn New York, London, and Amsterdam into a vast playground.
The rules—for now, at least—are simple: to take part, you just need to follow the clues posted twice a day on a dedicated website and set off in search of the thousand small sculptures the artist has chosen to hide in the most unexpected places—precisely because they are so ordinary. There they will wait, ready to be discovered by a collector before an unsuspecting passerby stumbles upon them.
The “booty” is a limited edition of We Are The Revolution (2025), a hand-painted resin work that reinterprets the iconic We Are The Revolution (2000): a miniature self-portrait wearing Joseph Beuys’ famous felt suit, now part of the Solomon R. Guggenheim Museum’s collection.
The price will vary depending on where it is found: as little as $0.99 if you stumble upon it in a bodega, or up to €9,999 if you’re caught rummaging through the bric-à-brac of an antique store.
At the same time, We Are The Revolution (2025) will also be available through an official sale. But here too, chance will play its part: the edition, limited to 1,000 copies and priced at €1,500 each, will be distributed by lottery.
If you never thought you would be able to hang my effigy in your home, that makes two of us.
Maurizio Cattelan
It’s a game that, as always, mocks the absurdity of the value attributed to art and the sanctity of its contexts, playfully staging the tension between art and the market.
After all, not even Cattelan himself would have imagined ending up hanging on your living room wall.