In a world of streaming and multiple devices, there are fewer and fewer occasions that keep us glued to live TV, but some remain unmissable: the Oscars, the Olympics, the World Cup and the Super Bowl. Much more than just a sporting event, the Football League Championship Final is an occasion that touches on several aspects of popular culture.
One of these is certainly the halftime show, which gives even more glory to already famous music stars. This year, it was Kendrick Lamar who took to the stage and delivered a performance that was almost subdued compared to his predecessors, focusing more on the music - including Not Like Us, arguably the most culturally relevant song of recent times - than on other elements such as guests, sets and choreography.
The most brilliant ads of Super Bowl 2025
At the Super Bowl, commercials are more than just what happens between the games. We have selected five of this year's commercials to watch.
View Article details
- La redazione di Domus
- 10 February 2025
But another fundamental part of the event is the commercials: not just an interlude, but a much-anticipated - and very expensive - moment: companies have paid 8 million dollars for around 30 seconds of commercials. They have always been a cornerstone of the show, which has given us unforgettable commercials such as those by Pepsi, Nike and Apple in 1984.
In a context where neo-capitalism is at its peak, advertising is a challenge that is far from easy, and competition between brands is as fierce as between sports teams. Domus has selected the five most relevant commercials from the last Super Bowl.
In true "random" style, the rapper, who is also a fashion man and one who raises a lot of eyebrows, invited viewers to visit the website of his fashion brand, Yeezy, using the internal camera of his iPhone while sitting at the dentist's.
Maurizio Cattelan's latest work continues to provoke irony, especially the fact that it sold for 6.2 million dollars as a 'simple' banana. Ray-Ban also had a laugh in the ad for its AI-integrated smart glasses.
Snoop Dogg and Tom Brady in an empty room for the non-profit's commercial: an effective exchange of jokes to emphasise that reasons to hate are indeed as stupid as they sound.
During the 2025 Super Bowl, OpenAI debuted its first TV commercial to promote ChatGPT, entitled 'The Intelligence Age'. In the 30-second spot, a black and white animation of a series of dots traces the history of the most important discoveries of all time: 'All progress has a starting point'.
The main character is a little girl, and the claim is a strong call to support the self-confidence of the youngest, starting with a rather serious fact: 1 in 2 girls in sport is criticised for her physical appearance.