Fake Paris rooftops in Chanel’s fashion show

At Paris Fashion Week, the French maison recreated a hyper-real rooftop scenario as a backdrop for its Spring/Summer 2020 catwalk.

Workshop:
Clay Storming
Mentor:
Anna Heringer
Venue:
Boisbuchet 2019
Location:
Domaine de Boisbuchet
Participants:

Dopo aver riprodotto una stazione sciistica e una grande biblioteca circolare sotto il tetto di vetro del Grand Palais, Chanel rende ancora una volta omaggio alla Francia con una riproduzione 1:1 dei tetti parigini durante la sfilata di prêt-à-porter AI20. La mente dietro la scenografia è la stilista Virginie Viard, succeduta a Karl Lagerfeld dopo la sua scomparsa nel febbraio scorso.

Choosing to recreate Paris’ galvanized roofs with the typical skylights and chimneys tells us of a city that is more and more represented as caricature of itself. We know that architecture is a very attractive ground for haute couture shows, but here we are far distant from what other fashion houses do – just think of Vuitton’s epic défilé in Oscar Niemeyer’s Nitéroi Contemporary Art Museum in Rio de Janeiro or OMA’s ongoing efforts for Prada’s shows in Milan.

Brand:
Chanel
Show:
Women Prêt à Porter, Spring Summer 2020
When :
Paris Fashion Week, October 2019

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