Spotify unveils the cremation urn that will play your playlist forever

We all know the sense of gratification that accompanies each year-end "Spotify Wrapped," ready to congratulate us on how much (and how good) music we have listened to. But what will happen to our "musical identity" when we are gone? Don't panic: the audio streaming giant has thought of that, too. From a collaboration with Liquid Death, the brand of canned water with a punk-gothic aesthetic, comes Eternal Playlist Urn, a cinerary urn capable of playing the same playlist for eternity.

In terms of design, nothing resembles the aesthetics of Spotify or Liquid Death, the white marble object recalls the more traditional archetype; what sets it apart is a Bluetooth speaker built into the lid, which plays music directly inside the container, transforming eternal rest into a 'permanent sound experience.

For those caught up in the anxiety of choosing a definitive soundtrack, here too the solution is ready: Spotify and Liquid Death have developed a platform that helps create an "eternal playlist." By analyzing listening history, favorite tracks, and answers to a few targeted questions, the system generates a personalized mix designed to accompany us beyond time, for now available only to U.S. subscribers. The urn has been launched as a limited edition of 150 pieces, priced at about $500.

Ironic, at least in part, certainly suitable for those who await the most dreaded of moments with a good dose of black humor: Spotify and Liquid Death's proposal fits into the vein of projects for the afterlife, which has always been a category of design in its own right, from the design of places for burial and the creation, to the culture of coffins, to the more complex digital legacy.