Ohne Titel pop-up shop by Easton+Combs

Focus Lighting worked closely with Easton+Combs to design the lighting for the Ohne Titel pop-up shop. Inspired by Ohne Titel's design aesthetic, which "pairs architectural shapes and soft draping with a keen attention to detail in fit and finish," Easton+Combs used complex geometry and vibrant color to transform the space. Red powder coated aluminum panels were pre-cut then folded and fitted together on-site to create free-standing walls. Ohne Titel's clothing is showcased on the clear, hollow plastic tubes that weave in and out of the red panels. Focus Lighting sought to emphasize the space created by the red walls, allowing the visitor to become fully immersed in this new geometric environment as opposed to the original white space. Upon entering, a red glow can be seen from the rear of the store, framing the entire space. Light dramatically accentuates the three-dimensionality of the walls by providing shadows and highlights. "We needed dark and bright areas in the walls' interlocking structure for its depth to appear," says designer Juan Pablo Lira. Uplights hidden behind and underneath the walls create a soft glow to set the walls off from their surroundings, while pinspots hung from the ceiling in front of the walls bring sharp focus to their intricate joints and assembly details. Ohne Titel's fashions are highlighted with additional pinspots to make each item of clothing pop against Easton+Combs' architecture. Open for a limited time from December 1, 2011 through December 14, 2011, the Ohne Titel shop is the last of five temporary installations for the annual event – Boffo Building Fashion. The organizer, Boffo, pairs fashion designers with architects for this event in order to investigate the connection between these two design fields. Boffo is a non-profit organization that educates the public about art and design while providing opportunities for artists and designers to showcase their work.

BOFFO Building Fashion 2011 is a series of collaboration celebrating architecture and fashion design. It pairs fashion designers with architects in an installation series exploring the intersection of architecture and fashion through integrated store and exhibition design. With five installations, a storefront in Tribeca will be reappropriated providing a unique glimpse into the work of vibrant and acclaimed designers. The second annual installation series of fashion and architecture aims to once again push the limits of temporary architecture and the language of retail design. The collaborations provide the platform for experimentation in the synthesis of brand identity and the realization of a physical space.

57 Walker Street, New York, NY
Architects: Easton + Combs
Lighting Designer: Focus Lighting Inc.
Juan Pablo Lira - Lighting Designer
Ryan Fischer - Lighting Designer
Area: 1,800 sq ft

Ohne Titel pop-up shop by Easton+Combs

Ohne Titel and Easton+Combs collaborate on a pop-up store, the last of five temporary installations for the annual Boffo Building Fashion.

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