Celebrating International design from the last 12 months, the seven categories winners of the fourth annual Brit Insurance Design Awards features winners from Sweden, Germany, Japan, Italy, USA and two from the UK. These seven winners will now contend to become the overall Brit Insurance Design of the Year 2011 which will be announced at the Design Museum on 15 March.
Retail outlet Uniqlo's hugely successful Jil Sander collaboration +J Autumn / Winter 2010 collection wins the Fashion category and Ikea's intriguing take on baking with their Swedish recipe book presented in stunning visual style wins the Graphics category.
This year, there’s a strong sense of austerity, responsibility and realism here. I wouldn’t call it retrenchment, more consolidation. 2011 will be remembered for thoughtfulness rather than exuberance, but that’s no bad thing. The best definition of design is, after all, intelligence made visible
Never more than this year: there's a strong sense of austerity, responsibility and realism here. I wouldn't call it retrenchment, more consolidation. 2011 will be remembered for thoughtfulness rather than exuberance, but that's no bad thing. The best definition of design is, after all, intelligence made visible.'
Brit Insurance Architecture Award 2011
Open Air Library, Magdeburg. By Karo Architekten, Germany
Brit Insurance Fashion Award 2011
Uniqlo +J Autumn/Winter '10. By Jil Sander for Uniqlo, Japan
Brit Insurance Furniture Award 2011
Branca. By Industrial Facility, Sam Hecht, Kim Collin and Ippei Matsumoto, Italy
Brit Insurance Graphics Award 2011
Homemade is Best. By Forsman & Bodenfors for Ikea, Sweden
Brit Insurance Interactive Award 2011
Flipboard. By Mike McCue and Evan Doll, USA
Brit Insurance Product Award 2011
Plumen 001. By Hulger and Samuel Wilkinson, UK
Brit Insurance Transport Award 2011
Barclays Cycle Hire. By Transport for London, UK
