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New 24 Issey Miyake shop at Shibuya Parco In Tokyo
Based on the concept of the Japanese convenience store,
24 Issey Miyake shops
combine nexpensive prices, a large variety of colours and
frequent changes in product
lineup.
The Miyake team wanted a new design concept for the 24
Issey Miyake shop in
Shibuya's Parco shopping complex, which includes a store
that specially features
Miyake's new Bilbao bag.
The Bilbao bag has no set form. Instead, it settles
depending on how it is placed.
To match the bag, we abandoned the standard hard, flat
and smooth fixtures found
in most shops, and created a set of variable-height fixtures
made of thin steel rods
that stand like a field of prairie grass in the shop, with a
similar vague, undefined
shape like the bag.
Shelving and hanger rods are also made of steel rods, in
the 7 mm diametre common to
all of the 24 Issey Miyake shop interiors. Supported by
'points', rather than by surfaces or
lines, the bags seem to waft in the air like flowers in a
light breeze, creating the illusion
of a field of flowers in the store.