The "Call me by your name" director Guadagnino confirmed himself as a skilled interior designer. In fact his studio designed the interiors of Aesop's new store in the San Lorenzo district of Rome.  Just think of the house in Crema, where the love of the two protagonists of the film was born and ends, and well represents the natural place of development of the narrative. A old fashioned residence, with strong Italian interiors, becomes a summer resort: an island in time and space. The boutique is located in Piazza di San Lorenzo in Lucina, near the Basilica of the same name of the fifth century, born as domus ecclessiae, home used as a place of prayer and refuge.

The meeting between Luca Guadagnino and Aesop took place in Los Angeles, at random. Aesop and Guadagnino wanted to bring to life a bygone  Rome, the same Rome that was the place of 20th century stars, opera singer Maria Callas, the novelist Alberto Moravia, and of course, Pasolini. Guadagnino comments: “In the course of a conversation we realized that we were attracted by the idea of a Rome that had now disappeared, from the fifties, by the contrast between the ancient buildings of the city and the surrounding countryside. Pasolini's cinema was another great source of inspiration. In particular, his 1967 film, Edipo Re.” These ideas have  been converted into an austere, but  elegant language, using local materials - in a rudimentary but clean way - such as straw, marble, travertine. The result is texture  and order, in a Rome that may have disappeared but is still eternal.