March Rabbit

The small building by L’Eau Design plays a complex role, in order to invent new narratives for Seoul’s city center, rather than existing under one finished and fixed function.

Located in the busy alley of Cheongdam-dong in Seoul, this building not only needs to respond with sensitivity to its surrounding environment but also establish itself as an unfamiliar landscape in order to envigorate the street itself. In addition, the building, as a neighborhood living facility, has to cope with the potential changes to its internal program, such as offices, retail shops, cafes, and as a residential quarter.

L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016
L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016
L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016
L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016
L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016
L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016
L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016

  For that purpose, a reduction of the common area, including the elevator, the staircase, and a public bathroom has been proposed and the maximization of the rental area will enable sufficient operation of all the building’s required functions. Although the building seems to by vertically stacked floor-by-floor when it is seen at its care, its overall volume appears to be the combination of fragmented space.

L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016

A spare space at the rear of the building has been planned to be used as a new core when more than two floors are rented together. This small building will play a complex role, in order to invent new narratives for the city center, rather than existing under one finished and fixed function.

L’Eau design, Cheongdam, March Rabbit, Seoul, Korea, 2016
L’Eau design, Cheongdam, March Rabbit, ground floor
L’Eau design, Cheongdam, March Rabbit, first floor
L’Eau design, Cheongdam, March Rabbit, second floor
L’Eau design, Cheongdam, March Rabbit, fourth floor
L’Eau design, Cheongdam, March Rabbit, fifth floor
L’Eau design, Cheongdam, March Rabbit, elevation
L’Eau design, Cheongdam, March Rabbit, elevation
L’Eau design, Cheongdam, March Rabbit, elevation
L’Eau design, Cheongdam, March Rabbit, elevation
L’Eau design, Cheongdam, March Rabbit, section
L’Eau design, Cheongdam, March Rabbit, section


Cheongdam, March Rabbit, Seoul, Korea
Program: mixed-use
Architect: L’Eau design – Kim Dong-jin
Design team: Lee Sanghak , Ju Ikhyeon, Jung Donghui, Yoon Jihye, Kwon Jungyeol, Kim Minji
Structural engineering: SDM Structural Engineering
Mechanical and electrical engineer: Hana Consulting Engineers
Contractor: Jehyo
Area: 989.87 sqm
Completion: 2016