The first edition of “Milano Design City” has succeeded in the not easy task of proposing a dense programme schedule that reconciles the desire for confrontation and the need for social distancing: 171 events, presentations of new products, talks, workshops, round tables, and exhibitions (which add up to 350 online) and which, from 28 September to 10 October, give life to an autumn design fair.
Showrooms, museums, and art galleries will once again revive the streets of the city centre. On show, there are new projects – often laboriously carried out at a distance despite the different lockdowns – scenic displays, new showrooms, re-editions, and extensions of collections. This is a positive sign for the entire sector and a hope for the Salone, which has been stopped since last April. It is also an opportunity to present projects and products that were almost ready since last April. More than one entrepreneur has confessed to appreciating this more intimate and targeted way of presenting products.
Could the idea of a new formula for the design world emerge? As has already happened in many other sectors, the pandemic has focused on the desire, already quietly present, for less bulimic, less stressful events to be consumed in a few days, in favour of a more thoughtful way of communicating projects, which often require years of refinement and engineering, as well as a considerable investment.
Here, in the selection of the editorial team, are the projects we liked the most.
- Milano Design City
- 28 September- 10 October 2020
- Milano - various locations, showrooms, galleries and museums