If it is possible to rethink the most common commercial space crossing paths with human everyday life – the supermarket – Minimal Studio tries with a project that brings the consumer into transcendent scenarios, in an atmospheric crossover that combines the minimalist imagery of the physical space and the glamorous pop patina of the display idea.
Going a little beyond the first appearance, the desire to suggest a possible dialogue between consumption, aesthetics and sustainability can be perceived, from the outcome of which most of the design choices arise, oriented towards reuse and recycling, without renouncing the creation of sophisticated spatial design with strong identity.
The dialogue between aesthetics, sustainability, and the reasons for consumption results in a space made of reused and recycled materials, without sacrificing a sophisticated and recognizable design.
So the exposed concrete structural frame blends in a somehow brutalist ecosystem with monolithic shelves and counters, also made of raw concrete, arranged in an informal sequence that lacks the usual rational and rigid logic of exhibition aisles.
The ceiling is entirely covered by a modular surface composed of more than a thousand recycled plastic crates that, in addition to hiding the ventilation and hydro system, plays with natural and artificial LED lighting, producing ever-changing geometric shadows.
The light emanating from the refrigerated counters creates an additional reflective effect within a space that is reduced to essence.
Consumer Alert: You won't find hydroponic pothos for sale, nor will you find the Kill Bill box set or the vinyl edition of Sharam Jey's djset (although we wouldn't rule out that it could be the ideal soundtrack for your food shopping experience).
Design Monitoring Advice: the resilience of the minimalist concept is to be evaluated, once preyed upon by the invasion of everyday products, inevitably imposed by the retail and food industry market.