New Canon Powershot doesn’t look like your usual Powershot

Powershot V10 sports an unprecedented design and aims to reopen the market for a kind of device that we thought had been supplanted by smartphones.

Canon has unveiled the new PowerShot V10, the first camera of a new series targeted at vlogging enthusiasts and social media creators. 
The company is trying to capture the market of those who want a portable and easy-to-use camera and are not fully satisfied with the quality of a smartphone. 

With this new PowerShot V series, Canon might really be onto something, especially considering GEN Z’s newfound fondness for meaningful, one-purpose devices as a response to the ubiquitousness of smartphones and social media.

The Canon PowerShot V10 sports a 19mm prime lens. It uses 15.2 megapixels for still photos and 13.1 megapixels for movie recording, due to the wider 16:9 aspect ratio. Its autofocus can be adjusted via the two-inch touchscreen or automatically by the camera, but it lacks manual focus capabilities. The camera also features digital image stabilization, a movie auto-level function, and up to 3x digital zoom.


The Powershot V10 automatically shoots videos in landscape or portrait mode; it features two microphones in a stereo setup optimized for voice, with a third microphone for noise reduction.

The camera’s features and limitations attempt to strike a good balance between quality and price. In fact, Canon decided to go for a quite aggressive pricing of €530, which is way less than a smartphone capable of shooting comparable-quality videos. 

The future of cooking, according to SMEG

Redefining the home cooking experience is still possible—and the proof lies in SMEG’s oven, which combines multiple functions and reduces cooking times by up to 40%.

  • Sponsored content

Latest News

Latest on Domus

Read more
China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram