The Estonian rapper Tommy Cash (TOMM¥ €A$H) is used to absurd collaborations with important brand: he worked with Adidas to produce the world’s longest Superstar, with McDonald’s for a “Sad Meal” and with Maison Margiela on a pair of “Loaf-ers”. A few days ago, Cash has revealed and proposed to IKEA LOAFA: a bread-loaf-inspired sofa, vaguely reminiscing of Mario Bellini’s Camaleonda, with a rug designed in collaboration with the artist Gab Bois.

LOAFA went viral soon after the rapper shared photos of it on his account Instagram, writing: “so IKEA told me if we get 10000 comments under this post they will release the loafa! lets show them that we need this foreal!!”. The post quickly reached the 12 thousand comments and, according to various sources, LOAFA will be apparently soon in the stores of the Swedish brand.