You saw it coming. New Hard Rock hotel shaped as a gigantic guitar

The Seminole Hard Rock Hotel & Casino in Florida is a 122-meter-high structure covered by LED changing colours, speeds and patters during musical showcases.  

The Seminole Hard Rock Hotel & Casino in Hollywood, Florida, is a guitar-shaped building recently inaugurated, one of the entertainment properties of Hard Rock around the world. Designed by Steve Peck, the 122-meter-high structure is a dynamic sculpture cladded with glass and 16,800 V-Sticks (video fixtures using high-performance LEDs) changing colours, speeds and patters during musical showcases. Float4, an award-winning creative agency specialized in the integration of digital experiences into physical space, designed the digital light spectacle for the opening in collaboration with DCL, a fabricator of architectural specialties including integrated digital media and custom signage.

The Seminole Hard Rock Hotel & Casino

Credit DCL

Project:
Seminole Hard Rock Hotel & Casino
Location:
Hollywood, Florida
Program:
Hotel & Casino
Architect:
Steve Peck
Engineering:
DeSimone Consulting Engineers
Landscape design:
Rockwell Group out of New York and Fort Lauderdale’s EDSA
Completion:
2019

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