Domus gets on the catwalk of italian fashion accepting the invitation of the Dolce&Gabbana. For its new collection, the Italian maison was inspired by Hotel Parco dei Principi in Sorrento, designed in the 60s by Gio Ponti, founder of the magazine. In collaboration with Intesa Sanpaolo, the brand aims to support the Humanitas Foundation for research against Covid-19 with this event.
The magazine made available for the event some of its most iconic covers collected in an exclusive video testimony, with speeches by the Publisher Maria Giovanna Mazzocchi and the Editorial Director Walter Mariotti.
“He often frequented our house and I remember him as a 360° architect, an authentic expression of Italian genius: architect but also designer, painter, sculptor. He had a flair and an extraordinary sensitivity for beauty and for the pleasantness of living in a house made of “good design”. It is no coincidence that Domus, in 1928, was born precisely to talk about the Italian home, conceived as a place where you can feel at ease, a comfortable, welcoming space, with internal and external architectural forms and design objects that are distinctive from the rest of the world,” says Maria Giovanna Mazzocchi, publisher of Domus and President of Editoriale Domus. “First with him and then with my father, publisher Gianni Mazzocchi, Domus arrived all over the world, becoming a spokesperson for the Italian spirit and a peculiar vision that found its raison d’être in the search for beauty as well as the new. A vision of criticism that continues today, 92 years later”.
The meeting with the world of italian fashion confirms the extraordinary capacity for dialogue, interdisciplinary, that has always distinguished Domus. At the same time, this initiative represents an unprecedented opportunity to retrace the exceptional history of the magazine, starting from the vision and works of its founder.
“Architecture, design and art meet fashion, style and creativity. Domus and Dolce&Gabbana share the same semantic field today, confirming Gio Ponti’s exceptional and current farsightedness. Dolce&Gabbana, as Domus does, evokes physical places and dismantles clichés to transform them into mythologies,” added Walter Mariotti, editorial director. “An example of this is the Italianness: the construction of Italian cultural identity over the last twenty years has undoubtedly gone through a revision of the stereotypes that the brand, through its many actions, has offered. An exercise in style and a conceptual operation that is rooted in Domus’ DNA on a par with the desire to create, defend and promote a new aesthetic of beauty”.