MAD Architects has completed Roca’s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring Road. The project consists of an unobstructed gallery space that opens up to its urban environment; behind double-height glazing, the interior walls of both of the gallery’s floors, finished with a screen of LEDs, become a new facade for the city.
Roca Gallery
MAD Architects designed gallery space in Beijing, which opens up to its urban environment and features a screen of LEDs that becomes a new facade for the city.
View Article details
- 29 May 2017
- Beijing
The multimedia surface is intended to provide spectators accessible, vibrant glimpses into projected realities that challenge their senses and their rectilinear environments – creating an atmosphere that is a fluid mixture of light, movement, and people. The content of the screens, such as simulated depictions of people using the showrooms, seemingly unaware of their visitors or any observation, playfully connects the Roca Beijing Gallery’s internal spaces. An intentional ambiguity of “interior” and “exterior” is perceptible for those passing the gallery, resulting from the movement of nearby pedestrians and the silhouettes of those inside, a movement further distorted by the LED screens.
Roca Beijing Gallery, Beijing, China
Program: showroom
Architects: MAD Architects – Ma Yansong, Dang Qun, Yosuke Hayano
Design team: Yukan Yanagawa, Hiroki Fujino, Yin Ming, Li Yuanhao, and Sear Nee
Area: 800 sqm
Completion: 2017