The multimedia surface is intended to provide spectators accessible, vibrant glimpses into projected realities that challenge their senses and their rectilinear environments – creating an atmosphere that is a fluid mixture of light, movement, and people. The content of the screens, such as simulated depictions of people using the showrooms, seemingly unaware of their visitors or any observation, playfully connects the Roca Beijing Gallery’s internal spaces. An intentional ambiguity of “interior” and “exterior” is perceptible for those passing the gallery, resulting from the movement of nearby pedestrians and the silhouettes of those inside, a movement further distorted by the LED screens.
Roca Beijing Gallery, Beijing, China
Program: showroom
Architects: MAD Architects – Ma Yansong, Dang Qun, Yosuke Hayano
Design team: Yukan Yanagawa, Hiroki Fujino, Yin Ming, Li Yuanhao, and Sear Nee
Area: 800 sqm
Completion: 2017