Heinz Waibl

The exhibition at the UQAM in Montreal explores the creative and professional path of Heinz Waibl, a major figure in the Milanese graphic design scene of the 1950’s.

The UQAM Centre de Design presents “Heinz Waibl. The Creative Journey”, exploring the creative and professional path of Heinz Waibl, a major figure in the Milanese graphic design scene of the 1950’s. The exhibition covers his time in Europe and the United States (with an interlude in South Africa) and includes more than 350 Waibl artefacts: posters, sketches, logo studies, brochures, publications, ads, selected photographs.

**Left:** Heinz Waibl, “Dal cucchiaio alla città nell’itinerario di 100 designers”. Credits ADI Assarredo, in collaboration with con Philip Morris, Milan (italian version), offset print on paper, 99 x 68,5 cm. **Right and top:** Heinz Waibl, Vendita Casa MaS, for Magazzini allo Statuto MaS, 1958, offset print on paper, 50x35cm

Heinz Waibl is best known for his projects for Rai, Rinascente, Atkinsons, Olivetti, Pirelli, and Flos, as well as his collaboration with the design firm Unimark International, developing brand symbols for JCPenney and American Airlines (with Massimo Vignelli).

**Left:** Heinz Waibl, Calzaturificio Gasparotto Bassano del Grappa, 1959, offset print on paper, 68x47cm. **Right:** Heinz Waibl, Lambretta club d’Italia, Milan, 1959, offset print on paper, 67,5x47cm

Waibl was not the only Italian to try his luck in America – Massimo Vignelli, Giulio Cittato and Piero Ottinetti also came to work in Chicago – but in 1971, Waibl returned to Italy, where he would build on his experience in the emerging field of corporate identity.

Heinz Waibl with the mustache, Gorla, Milan

23 February – 9 April 2017
Heinz Waibl. The Creative Journey
curated by Nicoletta Ossanna Cavadini and Alessandro Colizzi
UQAM Centre de Design
1440 Sanguinet Street, Montreal

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Heinz Waibl

The exhibition at the UQAM in Montreal explores the creative and professional path of Heinz Waibl, a major figure in the Milanese graphic design scene of the 1950’s.

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Tomorrow's energy comes from today's ideas

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