atelier oï: Pringle of Scotland

In London, for the new Pringle's flagship store, atelier oï designed a space that is a mixture of rawness, reflecting the natural landscapes of Scotland, and contemporary design.

Pringle of Scotland has just opened a new flagship store in a renovated Victorian building on one of London’s most glamorous streets in Mayfair, replacing Pringle’s former space on Lower Sloane Street.

Prigle-Atelier-Oi-01 — Atelier oï, Pringle of Scotland's flagship store, London

Signed by Swiss architects atelier oï, the project try to translate the brand’s sensitive to materials, to the savoir-faire and to the traditions in an architectural scale.

100 square meters to house Pringle men’s and womenswear as well as Pringle’s latest archive collection “Princess Grace: More Than an Image”, besides an additional room to stock the brand’s wholesale showroom.

Pringle-Atelier-Oi-02 — Atelier oï, Pringle of Scotland's flagship store, London

This store defines a new design line for Pringle of Scotland’s upcoming boutiques, inspiring customers with its mixture of rawness, reflecting the beautiful natural landscapes of Scotland, and of elegance, thanks to the avant-garde design and gun-metal structures which add a modern touch to the boutique.

It also reflects Pringle of Scotland’s passion for both its heritage and for innovative and contemporary designs.