Andrea Zittel: How To Live?

At the Massimo De Carlo Gallery in Milan, Andrea Zittel presents five new works and a video, asking an overarching question lifted from the essays of Michel de Montaigne.

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At Milan's Massimo De Carlo gallery, American artist Andrea Zittel showcases her most recent work in a solo exhibition entitled "How to Live?". Five new works from Zittel's ongoing series Prototypes for Billboards, are displayed next to a new video titled How To Live?: A dynamic essay about liberation and it's complexities, which depicts a settlement in the southern California desert, a piece of land with no owner where there are no restrictions on what people can or cannot do. The video touches on the existential nature of freedom, calling into question its price and nature.
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"How to live", installation view at the Massimo de Carlo gallery. Courtesy of Massimo De Carlo, Milan/London
Contrasting with the video, the painted billboard prototypes depict intimate and detailed interiors from the artist’s home. The images of these domestic settings embody the same questions that emerge in the video work, through a series of “illustrations” in the form of advertisements, billboards and other works following the conventions of propaganda for most of her 20 year career. The overarching question of the exhibition is lifted directly from the essays of Michel de Montaigne, whose writings comprise a massive volume of essays and anecdotes on all the nuances of day-to-day living. Like Montaigne, Zittel asks these questions by rewriting and allowing them to evolve in accordance to time and place.
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"How to live", installation view at the Massimo de Carlo gallery. Courtesy of Massimo De Carlo, Milan/London. Photo by Roberto Marossi
Through 20 July 2013
Andrea Zittel: How to live?

Massimo De Carlo gallery
via Giovanni Ventura 5, Milan

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