For this year's Salone del Mobile, Milan's Max & Co. flagship store will play host to a special installation designed by multidisciplinary studio Gumdesign. A mixture of large components (the furniture) and groups of smaller objects (the "fantasy") have been designed specifically for an installation crafted in various materials using an array of technologies.

The creation of a fairytale scene is a key aspect, projected through the creation of a small three-dimensional world inhabited by "magical flying objects" anchored by a nest which itself exists as a symbolic place of safety.

This "fantasy space" is one which Gumdesign want those experiencing it to "immerse themselves into a world of emotions, feelings and moods one where autonomous objects come to life." Floating leaves, trees that approach the windows and a cuckoo clock will be present, all of which look to punctuate the larger objects which are designed for the home and re-define the space.