A new ASAP store in Paris

As a laboratory devoted to the research on product, asap invites people to reflect on its own attitude of criticism to consumption in the questionable range of luxury goods. Asap questions itself on the meaning of expressions such as "ethical" consumption and "sustainable" consumption, on what choices could rise from an evolved and conscious individuai, inevitably committed to consumption but nevertheless concerned about a proportional waste reduction.

Recycled Knit, Recycled Jersey, Recycled Fabric
Yarns and fabrics ofthe highest quality, selected and recovered among the best Italian companies who no longer use them becouse available in quantities too limited for a profitable industrial prcduction.

Natural Dye Cashmere
100% cashmere products dyed with natural elements such as flowers, leaves, berries and roots using no chemical additives, major medicai studies have confirmed, for the natural dyeing, the lack of reactivity in terms of allergy.

100% Natural
Precious natural fibres (yak, camel, cashmere, silk and linen), not subjected to a dyeing process Project with a low environmental impact.

Vegetable Tanned Leather
Products made from leather that has been tanned with vegetable tannins. No chernicals were used for the process of tanning: bio-degradable, hypoallergenic and non-polluting leather goods.