In Basel, just besides the Art Unlimited, the
Design Miami Pavilion hosts design galleries that
are presenting theirs furniture collections. Its
amazing yearly increase reveals as well as for
example Cuban Carlos Garaicoa or Franz West’s
chairs or Tobias Rehberger’s how much the
borders between what we call "art" and what is
defined as "design" are disappearing. Nowadays
it would be very complex and -I believe useless- to
try to re-trace such borders. Moreover,
when ironically joking with Andrea Branzi I asked
him, referring to "Epigrams" if he was aiming to
became a contemporary artist, he answered
lightly disappointed "E che ca**o c’entra?" Truly
the most clear and synthetic Italian expression
for defining both Andrea’s and my point of view
in this matter. This basically is the reason why in
the interview with Nacho Carbonel, a young
Spanish designer who from Valencia
moved to Eindhoven, I will totally
avoid exploring if he thinks of himself more as
an artist, a designer or something in between.
Simply because I am not interested.
I simlpy asked him "What’s your
approach, starting from your last piece
presented here, in which I found you?" without
adding anything else.
Nacho: What you see today in Basel is the
result, like the finalized idea of what we
presented in the Spazio Ferré during the Salone
del mobile in Milano this year. While it is all the
maquettes that you have seen there that we
produced them in scale 1:1. This collection is
called Diversity. I am a designer...artist
whatever you want to call me that likes to
experiment a lot with materials, to keep myself
very involved in the process. To really digest
everything. Sometimes when we finish our
project, I'm intrigued by the question what
would happen if I applied another material.
What kind of emotion or look or message will it
transmit? I like to transmit a lot of messages in
my work, in a way. My own symbolism, my own
symbols and people just try to read it or
interpretate in a wrong way. Anyway we did this
collection and this is like a kind of a the final
aspect of “Diversity.”
PC: If I ask you to define your messages with
a short sentence, what
would you say?
Nacho: For me it's about why we do things and
the way we do them. I want to explore this
feeling. The emotions that objects are giving us.
Basically objects are something else than just
objects. They are communicative. They can
communicate something other than just giving
you a function. I.e. You own and wear a t-shirt.
But you are not wearing it because you need to
wear a t-shirt. You are wearing this special
t-shirt because it gives you a feeling and
emotions. These days maybe are just influenced
by the objects of the emotions we
are wearing.
PC: Of course nobody of us is dressing up just
to
protect ourselves from the weather. Anyway
every designer, I mean every fashion designer
has its own style, which is his way of
communicating. Your "..." somehow evokes
memories of architect Thomas Heatherwick’s
British Pavilion in the Shanghai expo
where Heatherwick’s architectural shape is
exploding in millions of points.
Nacho: I think I have a very different approach.
I might use this definition that came out in those
days, until I was working in the chair and you
saw me there sketching: My objects could be
seen as a physical reinterpretation of our energy
when we are involved in something. Or at least
this is what happens to me. If I am in working
according to a schedule or if I am in my office or
I am focusing on something, I see that I can
create my own borders. I mean there are
invisible borders but in this case they are
physical borders. Something like I’m telling you
"don’t cross this border when I am enclosed in
my object” I want to keep this distance. So I see
"..." as a woking unit and a representation of
such an energy that we all have when we are
within borders.
PC: Andrea Branzi designed quite a large desk
and you are sitting in the center, basically
keeping the same distance from the people
staying around it. In your case you designed a
curl dived in a chair and in a box. Are you
working so isolate and lonely?
Nacho: Yes. The entire idea, I mean the first
initial shape of the maquette comes from an
exercise that I did in my studio for myself: to
have my own desk in the middle of it.
We have been working for four years inside an
empty church: 25 meters high -a really wide
and open space where we can do almost
anything.
And I already told you I need to be involved in
the process. I used to create everything basically
myself in my studio. Now I am working with 8 -
10 people that help me make everything
happen. But I love to sketch while I do not I
allow someone else to think my pieces. I think
that is very essential. At the same time there is
a necessity of being able to handle everything.
Being placed in my territory and to sketch and to
send some images at the same time made me
design the desk. From that moment on I placed
all the experiments that we are doing in the
studio and the collection started growing.
PC: And you are also radically changing
materials.
Nacho: After that moment I started to realize
realizing that depending on which material a
piece consists of, the mood and the personality
change. Some of them are done in metal and
you feel they have a caracter cold like the steel
or soft like hair..shady..like the glass. I think
that I see them all as very unique characters.
PC: When I visited your exhibition here in
Basel I
saw all the small models and they immediately
reminded me of the image of the furniture
miniatures of Vitra. Since you said you are
basically producing everything your own, are
there any ironic references in your exhibition
towards the design considered as a big serial
production, to the design approach you lead in
Valencia?
Nacho: Again of course I really like to play with
these symbols and there is a lot of irony in my
projects. Basically we created those maquettes
out of a necessity. We wanted to bring all the
pieces here but it was not possible. Since I
wanted to keep the entire collection together we
reduced the scale and we produced them in the
same way that maybe Vitra does. Just yesterday
someone said that Vitra faced to a similar
problem when they were organizing a big
exhibition with all their items and eventually it
was cancelled because it would have exceeded
their budget. That was why they did all their
small scale models. It's a funny story that it can
also be applied to this case. This humorist irony
we were saying referring to the small scale
limited edition is also existing there.
PC: And now what’s up next? Where are you
going?
Nacho: Right now we are starting to work with
more and more museums and I am very happy
about that. So for my personal approach to
design we like to keep experimenting and to
keep exploring. If I look at my career like a
story, I see myself like I am with my first piece
-a chair called Pampital: you sit down on it and
then you give birth to some animals. Four years
later looking back I see that I was giving birth to
those animals and I was giving birth to my
career as well. I see my own development. The
studio is like in the prehistoric moment of it. For
example with this pieces we just discovered the
wheel. This is a new element that we will place
into my objects. We have started some
experiments with some lights. I see that some
technology is coming and will probably jump into
our path and I think that with all those elements
adding in my objets I will really develop my next
step.
PC: So basically you see your world more as a
world of objects than a world made of
spaces?
Nacho: It is a combination of both. When I see
objects I see them in spaces and all the world
around. This object was created out of the need
for both intimacy and being at the center of the
deconsecrated church that is my studio.
The new Spanish Expressionism
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- Pierfrancesco Cravel
- 21 June 2010