Following the illustrations and animated stories created in collaboration with international artists in 2025, Hermès has unveiled a new digital campaign introducing its 2026 theme, "Venture Beyond (L’appel du large)", accompanied by a redesign of its official website by illustrator Lina Merad. The redesign — also shared across the brand’s social media channels through an animation by Kit Klein — features 12 illustrations, one for each section, which will appear on the homepage from 2 to 15 January.

Each illustration has been hand-drawn in a style that evokes lithographic printing techniques, with illustrated elements playfully interacting with the Maison’s products. The result is a distinctive artistic layer that enhances the collections pages, strengthens the user’s visual experience, and reinforces alignment with the brand’s aesthetic values.

With the "Venture Beyond" campaign, Hermès continues to expand its digital presence through contemporary creativity, driven by a narrative and ironic use of its online space. The focus is no longer solely on creating a commercial showcase consistent with the brand’s identity and optimised for navigation, but also on developing an immersive, interactive, and fully fledged editorial communication.

This latest redesign further confirms the growing importance of digital platforms within the luxury sector, where online experiences are curated with the same level of care traditionally reserved for physical boutiques and seasonal collections.

All images: Courtesy Hermès and Linda Merad