Reading frenzy: publishing house for young readers

Founded by Francine Bouchet in Geneva in 1987, the publisher La Joie de Lire produces books aimed at children and young adults. Among its key publications – creations by Swiss and international authors and illustrators – La Joie de Lire counts heroes such as Haydé’s “Milton” and Albertine’s “Marta la vache” (Marta the cow) as well as albums or story books by the famous German illustrator Wolf Erlbruch. The exhibition "Délires de lire (reading frenzy)" at Mudac Lausanne (until 31 January) presents fictitious characters from these albums, giving them a tangible reality that will charm visitors big and small. The public walks through a kind of forest made up of diverse objects, trees, machines, cars, household appliances, all drawn from publications and forming the universe of the characters, Milton and Marta of course, but also a knitting grandmother, penguins, a girl reading and a whale. In this world that has emerged from pages of fiction one dreams, one marvels, one rediscovers one’s favourite heroes or makes their acquaintance by consulting the books placed at the disposal of visitors.

Created at the Musée des Beaux- Arts, La Chaux-de-Fonds, in the summer of 2008, the exhibition based on the publisher La Joie de Lire is being reinvented this autumn at the mudac. The contemporary artist Christian Gonzenbach was given carte blanche and has proposed an amazing installation, La Grande Friche, inspired by the albums and stories issued by the publisher. In the space created by the artist, the imaginary, make-believe world of the characters from the books takes the physical reality of the visitor into account. This is a place in which reading, relaxation and creation merge. Its realisation was entrusted to Adrien Rumeau. “A room strewn with characters, fragments of décor, bits of texts. All these elements are extracted from the albums by various authors published by La Joie de Lire. There is no scenario, nevertheless all the stories are there, it is for the visitor to recompose them according to his or her own point of view. This presentation offers possible and improbable combinations, revealing the infinite potential contained within these books”, Christian Gonzenbach explains.

Marble matters– exploring Carrara’s legacy

Sixteen young international architects took part in two intensive training days in Carrara, organized by FUM Academy and YACademy, featuring visits to the marble quarries and a design workshop focused on the use of the material.

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