Contamination is fertile. It turns everything inanimate and static into reactive and dynamic. This occurs in the natural world of biological organisms and in the artificial world created by humans with their unbridled activity and irrepressible ideas. The term “viral” has become common on the web, defining everything that has the power to spread rapidly and involve large sections of the population in a short time. This occurs in everyday life with certain news, and it occurs in architecture with certain ideas that proliferate and become a boost for innovation, precisely because of their power to affect and be combined and applied in the most diverse fields.
Good viral ideas are the great potential in humans’ hands, and they are indispensable to make urgent progress and properly organise everything that, at this point, can only be saved by human beings. All this serves to say that influencing and being influenced is not a weakness, but, if well managed, a great driving force behind humans’ complex society.
Good viral ideas are the great potential in humans’ hands, and they are indispensable to make urgent progress and properly organise everything that, at this point, can only be saved by human beings.
Before long we will find out if humans are a malignant bacterium that has destroyed everything, or a benign bacterium that has transmitted strength and resistance. The evolution of the artificial world bears surprising similarities to biological phenomena, and the birth, growth and death of scientific theories and cultural manifestations is comparable to that of cells. We are a small organ- ism that belongs to a larger organism. Our imaginations, projects and ideas behave like an expanding organism, and everything is subjected to a process of development made of constant cross-fertilisations just as in every ensemble of living cells.