A former gas station is now a workshop and a concept store for bikers

The Italian creative agency Visual Display presents its new project Filling Station Motel, an old filling station tranformed into a concept store for motorbike lovers.

domus-visual display-10

In Italy, during the 1950s, some filling stations had a motel inside in order to rest a few hours after a long trip. A survivor remained of that glorious past of the first highways and it was in Udine (a city in a North-East region, ed): a former motel turned in a garage and finally in a car wash. 

domus-visual display-fsm-03
Filling Station Motel's facade designed by the italian creative agency Visual Display

A hangar of 500 square meters brought back to life with a name that tributes its origins by the creative agency Visual Display, specializing in interior/retail design and brand architecture. The Filling Station Motel or FSM is a motorcycle wokshop, a petrol station, a concept store, an “osteria” that offers, with a contemporary retelling, some typical food of the region.

It is a space that, from reception to maintenance, from clothing to collecting, focuses on motorbikes as an element that connects all the areas. The interior design project involved a remarkable refurbishment not only of the original facade, restored maintaining the original doors, windows and materials but also of the adjacent outdoor area with the creation of a private parking. 

domus-visual display-fsm-07
Filling Station Motel's Osteria and lounge area. Photography by Rocco Taglialegne.

The décor consists in the selection of warm elements – vintage or leather furnishing – in a industrial environment made of wire mesh divisions and large transparent windows. This restoration work aims to relive the rest area as a space where travellers can stop and share ideas and passions and then leave again. 

Visual Display
Udine, viale Del Ledra, 40

Latest on Design

Latest on Domus

Read more
China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram