Brabus’s refined and retuned smart #1

The partnership between smart and the German tuning brand continues today under the banner of performance and driving fun.

A 20-year-old legacy is ready to enter the electric era. Smart and BRABUS have partnered once again to co-create the new smart #1 BRABUS, a refined and tuned version of the all-new smart #1. This iconic edition of the #1 aims to bring the urban all-electric driving experience to a new level, providing outstanding performance paired with an aggressive and sporty look thanks to the BRABUS' signature design refinements.

The smart #1 BRABUS, will be the most thrilling smart the brand's users have ever driven. The new model has many distinctive characteristics that make it extremely desirable and aspirational, including exclusive BRABUS external and interior design components. All the design elements and the performance refinements contribute to the “1-Second-Wow” effect that the German tuning company infuses in all its projects. 

The BRABUS look, mixed with smart #1’s futuristic look, is a sight to behold, thanks to the 19-inch dynamo rims and a dynamic front design that will grab notice in every setting. The red grille and unique bumper air curtain further highlight the car’s spirit. 

The interior features an Alcantara and leather-covered steering wheel, microfiber suede seats, headrests with BRABUS pattern stitching, and red seatbelts. Metal pedals and translucent soft sunshades further enhance the car’s sportive appearance.

“The smart #1 BRABUS reimagines the urban performance driving experience for the e-mobility age,” said Mandy Zhang, Vice President of Global Sales, Marketing and After-Sales of smart Automobile. “We are rebuilding our shared vision of the urban performance car from the ground up and can’t wait to see customers’ reactions when they see the aggressive design empowered by BRABUS and feel the class-beating performance. The model is more eye-catching and sportier than ever, loaded with personality and guaranteed to wow customers and turn heads everywhere.”

The smart fortwo BRABUS release in 2002 marked the first collaboration between the two brands. Since then, BRABUS and smart teamed up on a series of exciting tuning projects, including the first electric smart refinement in 2019. Smart’s transition to an all-electric brand now marks a completely new chapter in its partnership with BRABUS. The company is again pioneering the best of two worlds, bringing together the reinvigorating and fresh energy of the new smart brand and the exhilarating nature of BRABUS’ approach to performance and design. The partnership vows to become a new staple in the mobility market, introducing new kinds of exclusivity, uncompromising intelligence, and next-level power to the EV market.

“Over the past 20 years, smart and BRABUS have co-created a high-performance urban legend and won the hearts of countless performance car enthusiasts”, said Constantin Buschmann, owner and CEO of BRABUS Group. “We are excited to continue our two-decade partnership with smart into the e-mobility era. At BRABUS we always push forward, more innovation, more performance, more exclusivity, more fun - but also more safety, more eco-friendliness, more sustainability. The combination of these factors makes our two brands the perfect partners.”

*Combined electricity consumption in kWh/100 km: 17.9 (BRABUS), 16.7 (Premium), 17.0 (Pro+) (WLTP); Combined CO2 emissions in g/km: 0; 
Electric range (WLTP) in km: 400 (BRABUS), 440 (Premium), 420 (Pro+).

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