Spike Jonze and Fka Twigs present Apple’s HomePod

As part of our “The Object of the Day” column, Welcome Home interprets the capacity to subvert our perception of the domestic environment.

Fka Twigs in Spike Jonze video Welcome Home for Apple's HomePod

A single society extremely polarized. On one side the ones who once home from work turn on the the turntable. On the other side exhausted singer FKA twigs, that in the video Welcome home says to her Apple HomePod: “Hey Siri, play me something I like”. Even though these two scenes were really forty technological years apart, instead of a couples of meters away from each other like it happens nowadays with apartments full of vintage and touch screens, the sequence of events once the music starts would be the same described in the Spike Jonze short video: a quick on the couch decompression followed by a wild dance routine. It’s the luxury of living by themselves.


The main difference between us and FKA twigs is that while our greatest transgression is simply dancing in underwear, for her is actively deforming the surrounding architecture following the irresistible HomePod rhythm. Not just an average wireless speaker, but an intelligent audio system that, just not to state the obvious, guarantees a an immersive experience. Such a potent one that seeing FKA twigs stretching walls like designer Sebastian Brajkovic does with his warped furniture, is then pretty much natural.

Just like an overexcited actress who nominated for an Oscar is capable of transforming a shampoo bootle into a microphone, the right soundtrack can perform the same trick with our domestic environment. You would say: and all this with just one HomePod device? Yes. And a good advice is to be careful, just like with the Gremlins: don’t multiple them! You will find yourself in a discotheque. A place that not surprisingly has walls and furniture already modified. Till the end of time (maybe).


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