Dyson built a miniature house to show how its products are really made

It’s not a new product. It’s not a futuristic concept ready for launch. It’s a miniature house. Dyson has chosen a familiar, almost childlike object to explain something highly technical: how its products are designed, tested, dismantled and refined. Built at a 1:12 scale, the house is furnished like a real domestic interior. Each room contains miniature versions of vacuum cleaners, hair dryers, purifiers and lamps. But the focus is not on visual fidelity alone. The real subject is process. The miniature house becomes a narrative device to showcase the work of Dyson’s in-house modelling and prototyping team — the often invisible stage between idea and finished product.

With this project, Dyson opens the holiday season through a global Instagram video campaign, turning its engineering obsession into a visual story. The spotlight is on the model makers: professionals who translate technical drawings and digital simulations into physical objects that can be tested, adjusted and improved. At a time when design is often reduced to surface aesthetics or branding, Dyson chooses to reveal what usually remains backstage: construction, detail, verification. The miniature house becomes a tangible metaphor for the company’s approach, where engineering is not a separate department but the core of the creative process.

In miniature, everything becomes clearer — proportions, materials, mechanisms. Like an open laboratory, the project invites viewers to look closely at what is normally hidden inside a product’s shell. More than a festive installation, the miniature house works as a manifesto. It suggests that before communication and before marketing comes experimentation — and that, for Dyson, innovation still begins with the physical model, with hands-on testing and with patience applied to industrial design.