Ferrari has unveiled the interior of its first electric car, the Luce. The car’s lines are expected to be somewhat of a departure from the usual Ferrari style (a full reveal is due in May), but it’s the interior that really sets the Luce apart. It looks less like a car cockpit and more like an Apple product you can sit inside, and there’s a reason for that: the whole cabin was designed by LoveFrom, the studio founded by former Apple design chief Jony Ive and Marc Newson.

Brushed recycled aluminium machined from solid billets, glass on most surfaces, rounded corners applied with religious consistency, a glass knob on the edge of a display recalling the Apple Watch crown: everything in the Luce’s interior seems to hark back to the industrial design signature that made Ive famous while at the helm in Cupertino. The central control panel is mounted on a ball-and-socket joint so it can swivel between driver and passenger, and has a striking resemblance to an iPad. Ive left Apple in 2019 and has no involvement with the company anymore, but his design language clearly followed him in his new venture.

Where the Luce breaks from the current EV mainstream is in its rejection of the giant do-it-all touchscreen. Ferrari and LoveFrom filled the cabin with physical buttons, dials, toggles, and switches. They say that the mechanical controls are just more "intuitive and satisfying." The steering wheel, a clean three-spoke design referencing 1950s Nardi wooden wheels, is assembled from 19 CNC-machined aluminium parts. The car’s key is a slab of glass with an e-Ink display that triggers a choreographed cabin light-up sequence when docked. 
Prices for the Luce are in the upper range even for a Ferrari, with higher models costing upwards of €500,000.