Louis Vuitton’s latest runway show is a house of the future, created with Not a Hotel

Pharrell Williams has named it Drophaus: the house of the future he designed with the Japanese platform Not a Hotel, and the setting for Louis Vuitton’s latest show. The set for the Fall–Winter 2026 menswear runway does not simply frame the défilé — it takes center stage as a clear manifesto of the creative director’s vision.

Assembled in Paris’s Jardin d’Acclimatation, Drophaus is a prefabricated house and, like a “drop,” it is transparent and soft in its forms. It was designed to be “timeless,” as the maison has stated — and timeless, too, are the outfits worn by the models walking through the garden that hosts it. An understated elegance built around archetypal garments, solid blocks of color, and the iconic logo, which marks its 130th anniversary this year. Perhaps a celebration of the enduring codes of fashion language, but in any case an operation perfectly aligned with the understated tone of quiet luxury, a direction in which most major brands are currently investing.

Drophaus features warm, refined materials, tailor-made furniture, and spaces that are distinct yet not separated by doors. The runway continues seamlessly into the house itself, winding through the living room, bathroom, and bedroom — rooms protected by a large glass surface with softened corners that turns the structure into a kind of lantern in the darkness of night, and its inhabitants into the protagonists of the surrounding landscape, in the spirit of any glass house. For Pharrell, the work on the house was above all an exercise in translation — from the language of fashion to that of architecture — applying the same values with which he develops his collections. Clothes, like spaces, become tools designed for the contemporary man: aware, respectful of his identity, but also curious, dynamic, and ready to explore new possibilities.

Not a Hotel, the platform that worked with the creative director and Louis Vuitton team on the Drophaus project, operates a small number of striking homes across Japan, signed by designers such as Bjarke Ingels, Snøhetta, and Jean Nouvel, with the aim of offering an authentic and conscious hospitality experience. In practice, it is something like a highly niche, luxury version of Airbnb.

It is hardly surprising that Pharrell Williams, at the helm of the brand, draws on tools and products that seem to go beyond the traditional boundaries of fashion. His approach embraces music, design, architecture, and technology — a perspective clearly reflected in both collections and projects.

All images: The Louis Vuitton Men's Fall-Winter 2026 Collection fashion show. Courtesy Louis Vuitton