Adobe and Cowan’s dress of the future with “never-before-seen fabrics and designs”

With Project Primrose, the tech company joins forces with the British designer, envisioning a future of fashion where interactivity and motion design play a fundamental role.

Back in 2023, at its Max Conference, Adobe unveiled Project Primrose, an animated and shapeshifting interactive dress whose design can change and adapt to movement.

The company partnered with British fashion designer Christian Cowan to develop the technology further. The result of the collaboration debuted at the New York Fashion Week during Cowan's FW24 fashion show. 

The finished dress comprises two parts: an upper piece consisting of 1264 petals made of dispersed liquid crystals, all laser cut and perfected by hand, and a lower section composed of shiny pieces in the shape of a star, Cowan's signature symbol.

"I am honored to be the first designer to showcase how this impactful technology can be used to bring fabric and designs to life in ways like never before," said Cowan. "I was immediately inspired in particular by the notion of sustainability behind it with the ability to create multiple iterations of a singular garment."

Thanks to Adobe's technology, the garment can change its color in moving patterns, either preprogrammed with Adobe's motion design software or in response to the wearer's movements. 

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