It looks like a ’90s film roll, but it’s actually a digital camera (for €33)

After the debut of the Kodak Charmera — the keychain-sized camera that revived early-2000s compact aesthetics — another miniature device pays tribute to analog photography. This time, by disguising itself as a film roll. From Japan comes the OPT100 Neo Film by Opt!: a tiny digital camera housed in a body identical to a traditional 35mm film cartridge. Extremely compact and fully pocketable — measuring just 4.7 × 2.5 × 2.5 cm — it features a color display, a 1-megapixel sensor capable of capturing images up to 3,760 × 2,128 pixels, and 0.3-megapixel video recording.

The specs are minimal yet complete: microSD slot (up to 32GB), USB-C charging port, a built-in 320 mAh battery offering about one hour of continuous use, and a featherweight body of just 25 grams. Inside, a CMOS sensor paired with a 3.2 mm standard lens allows shooting from approximately 20 cm, with shutter speeds ranging from 1/100 to 1/300 sec and ISO 1500 sensitivity.

The packaging is equally meticulous, designed to be easily mistaken for a real film roll. The company claims attention to every detail, including a playful startup sound. Although marketed as a “toy camera,” many photography enthusiasts will likely want one. For now, the OPT100 Neo Film is available in three colorways — yellow/black, orange/white, and multicolor — exclusively in Japan for 5,940 yen (around €33). No details have been announced regarding an international release.