Balenciaga’s Year of the Snake gaming handheld only runs Snake

A very limited edition to celebrate the Chinese New Year 2025 with the most famous game featuring a snake.

To honor the Year of the Wood Snake according to the Chinese lunar calendar, Balenciaga has gifted some of its most loyal clients a retro handheld gaming console in a limited edition. This console can only play the iconic Snake video game, which the fashion house has also made available online at this link for anyone to enjoy.
 


Featuring a gray plastic casing, a monochromatic blue backlit LCD screen, and four slim, linear directional buttons centered around the Balenciaga logo, the console boasts a design that serves as an aesthetic bridge between the 1990s style of the Nintendo Game Boy and the neo-cyberpunk lines of Tesla’s Cybertruck. It comes packaged in a carefully crafted, elegant box.

As previously mentioned, the device is currently an exclusive for the brand’s VICs (Very Important Clients), with no details available regarding any potential future commercialization.

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