Meta to sell luxury digital clothing for avatars

The Facebook and Instagram company announces that it will open an Avatar Store, where users of the social platforms can dress their digital avatars in Prada, Balenciaga, and Thom Browne designer clothes.

Avatars Store will be a digital marketplace where digital clothing will be sold for use across Meta’s social media platforms – like Instagram, Facebook, and Messenger. Users can customize avatars – introduced in January 2022 – and purchase digital clothing from luxury brands including Balenciaga, Prada, and Thom Browne, as well as creator-made items. The brand said also that free options would remain available.

“Your avatar is a digital expression of your personality (or personalities),” said Meta. “It can convey how much of an extrovert or introvert you are, your sense of humor, and even your fashion sense”.

Images courtesy of Meta.

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