Margriet Vollenberg told Domus about the making of the exhibition project. In 2010 she devised Ventura Lambrate. This year, Ventura Centrale is opening 8 warehouses on Via Ferrante Aporti – from numbers 9 to 21 – when some of them have been closed for over thirty years. In Vollenberg’s own words: “A group of more established exhibitors: brands or design studios that have been working for some years, and big commercial companies who'd like to approach the market in a different way.”
The space is huge, raw and evocative. It does a lot to powerfully define the exhibition’s identity. Some of the most effective projects are site-specific installations by Maarten Baas, Lee Broom and Luca Nichetto and Ben Gohram working in tandem.
The Dutch designer celebrates the 101 Chair designed for Lensvelt with a rowdy installation “May I have your attention, please”, clustered with megaphones amplifying the sound of thousands of voices.
Impeccable the all-white installation by British designer Lee Broom, a carousel in motion displaying his most famous pieces. It stands out against the shabby walls of the station depot, creating a strong visual contrast.
Finally, Nichetto and Gohram have ventured a double installation for Salviati 1859. Pyrae and Strata reiterate modular glass elements, still prototypes, soon to go into production.
4– 9 April 2017
via Ferrante Aporti 9, Milan