The Fall/Winter 2017 collection was inspired by Finnish art, architecture and folklore and the mysticism of national epic Kalevala, and how the influence of Finnish nature can be seen in the country’s culture overall. During the presentation Marimekko also premiered a film, directed by renowned Polish-Swedish fashion photographer and director Kacper Kasprzyk. Filmed in different locations in Helsinki, the film shows the ordinary from an interesting point of view. Kasprzyk was also inspired by the craftsmanship of Marimekko’s textile printing factory in Helsinki.