Materia: Silver Deer

Materia designed Silver Deer's new flagship store in Mexico City providing creativity and detail oriented craftsmanship together with a long experience in the world of high-end retail.

The look and atmosphere of Silver Deer’s new Flagship store was designed by Materia, a Mexican Architecture Firm led by Gustavo Carmona providing creativity and its characteristic detail oriented craftsmanship together with a long experience in the world of high-end retail.

The outside volume adopts a language that integrates with its context through contrasts and clean lines. The facade wanted to balance different states of light and permeability with a cantilevered wooden lattice that emphasizes and accentuates the overall volume. A light box serves as transition between the outer esplanade and the reception hall.

The interior design reflects the elegance and sophistication linked to the craft of products offered by the brand by working with natural materials such as leather and wood, the commitment to high quality, the perfection in detail and the dedication developing each piece. The concept reinterprets a forest and its seasonal changes, linking the origins of its founder and the legacy of his family name with the entire proposal.