The first collection of products in “Merdacotta”, a sort of terracotta produced from dung and clay fired at high temperatures, arrives in Milan from Castelbosco. #MDW2016
With an exhibition design by Luca Cipelletti, the Shit Museum in Castelbosco in the province of Piacenza has come to Milan and by no coincidence to the renowned Società di Incoraggiamento Arti & Mestieri (SIAM), which has been combining technology, sustainability and innovation with the Italian cultural heritage and knowhow since 1838.
The museum has not only brought a selection of works from its collection (including ones by Blomqvist, Spoerri and Coda Zabetta) to Milan Design Week but also its first products: flower pots and vases, tableware and tiles – all made of “Merdacotta”, a material formed primarily of dried dung and (in a smaller percentage) clay, fired at high temperatures.
The Shit Museum’s products were inspired by a conversation between Luca Cipelletti and agricultural entrepreneur Gianantonio Locatelli, owner of Castelbosco and the ideological drive behind the Museum.