For the stand Patricia Urquiola, newly appointed Art Director of the brand and curator of the C90 programme, takes inspiration from the Rietveld Pavilion, a temporary structure constructed in 1955 in Arnhem, Holland, to display sculptures, and later reconstructed in the Kröller-Müller Museum’s sculpture garden. Various elements from this structure have been transferred to the Cassina stand thanks to the meticulous research carried out by Patricia Urquiola.

The graphic rhythm and separation of structural elements, recurrent themes in Rietveld’s work, is highlighted in the juxtaposition of the ceiling’s white painted beams and the supporting cement columns painted black. Light, also an important element for the designer, naturally filters from above and through the transparencies of the walls which alternate with larger cement blocks.

Inside the structure an inviting home environment has been recreated with the first 5 MutAzioni projects mixed together with pieces from the 2015 Collection and Cassina classics, many featured in the new fabric collections.