Aesop Fasanenstraße

Located near several performing arts institutions, the second Aesop signature store in Berlin has been designed by Snøhetta with subtly allusion to the trappings of theatrical drama.

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Created in collaboration with Snøhetta, the design for the second Aesop signature store in Berlin (discover here the first one) was inspired by the historical context of the neighbourhood.

Taking cues from several performing arts institutions nearby, including Theater des Westens and Berliner Schaubuhne, the interior subtly alludes to the trappings of theatrical drama.

This influence is first evident in nine intermittently placed Oak pillars that ascend from openings in the floor, appearing like steadfast dramatis personae awaiting a protagonist’s entrance to the stage. By day, they are open to scrutiny, illuminated from above and below to function as product display cabinets for Aesop’s product ranges; by night, they are closed, supporting columns – an integral architectural element.

The pillars’ considered positions are intended to guide clients through the space, with movement and interaction directed by curiosity – inviting investigation of their contents from one to the next. Storage cabinets concealed within the Oak flooring further emphasise the notion of the retail space as a theatrical set; as does the open façade, which frames the space and permits onlookers a clear view. Vintage fittings, including brass handles on the cabinets and front door, add textural variation and discreet material accents.

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