In 2014, Fairphone took a major step in its strategy with the decision to invest in an original design, allowing the company to expand upon its ambitions for fairness. This design approach improves Fairphone’s oversight of its supply chain and ability to increase transparency and positive social impact. This includes better use, control and traceability of materials, the possibility to select and build stronger relationships with individual (second-tier) suppliers, as well as the opportunity to gain more influence over production processes.

Moreover, designing the new phone from the inside out gives Fairphone the ability to integrate its values into the phone itself, focusing on increasing the product’s longevity and sense of ownership among users by employing a game-changing modular architecture.