Uruguay Pavilion

A rounded structure composed by vertical white-steel elements and horizontal raw wood strips surrounds the Uruguayan pavilion at Expo, symbol of a growing country.

INAC, Padiglione Uruguay, “La vita cresce in Uruguay”, Expo Milano
The pavilion, with an innovative design by architects from INAC, is located in a privileged spot on one of the main avenues of the Expo, next to China and Thailand.
With three storeys and 785 square meters, the building has a completely detachable steel structure. It hosts various high-tech interpretive spaces where visitors can experience Uruguayan cuisine, culture, landscapes and traditions.
INAC, Padiglione Uruguay, “La vita cresce in Uruguay”, Expo Milano
INAC, Uruguay Pavilion, “Life grows in Uruguay”, Expo Milano
Its architecture was conceived in order to achieve a perfect balance between green spaces and built areas, which transmits tranquillity and simplicity to all who visit the pavilion. It was built from recycled and reused materials, in compliance with the rules of the exhibition.
The pavilion offers visitors a journey of sensory immersion through its various thematic areas. The core of the didactic proposal will be the audiovisual area housed on the first floor. To get there, visitors must travel a sound ramp where they will experience different sound landscapes typical of the country, from its fields and beaches to its steak restaurants and bands of street musicians. In addition to the display areas, the pavilion will feature a gastronomic area that will offer specialties from the Uruguayan cuisine and “parrilla”.
INAC, Padiglione Uruguay, “La vita cresce in Uruguay”, Expo Milano
INAC, Uruguay Pavilion, “Life grows in Uruguay”, Expo Milano

Visitors then enter the pavilion through a 30 meter “sound ramp”, where they enjoy an immersive sound experience through different Uruguayan soundscapes: from the voices in the fields to the murmur of the ocean, from the crackling fire of a barbecue to the the joy of murga and candombe.

Finally, visitors enter a room where they are immersed in a short film projected on screens with robotic arms that surround the audience. There, the integration and development of cutting edge technologies (robotics applications, dynamic video mapping, ultrasound speakers, among others) offers an innovative proposal that allows visitors to experience Uruguay and learn first hand about its commitment to the growth of life.

An original production, filmed in 4K, with a script that reflects, from a dialogue between generations, Uruguay’s tradition, the country’s progress on agro-intelligent production, traceability, renewable energy, technology applied to education in the Ceibal Plan, while Uruguayan landscapes, our identity and culture are projected.

This high-level film production was the result of joint collaboration between Uruguay XXI, Súbito Red Desarrollos and Transparente Films, in a multidisciplinary team of 40 technicians who traveled across the country to find 20 different film locations.

INAC, Padiglione Uruguay, “La vita cresce in Uruguay”, Expo Milano
INAC, Uruguay Pavilion, “Life grows in Uruguay”, Expo Milano

Uruguay Pavilion, “Life grows in Uruguay”, Expo Milano
Architects: INAC
Project manager: Campana Costruzioni
Technical Direction: MSC Associati
Graphic Design: Súbito Red Desarrollos
Area: 785 sqm

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