With “The Department Store” British product and interior designer Lee Broom will invite the visitors on an immersive journey through a cinematic pastiche of a store across two floors.
The Department Store
#10 During Milan Design Week Lee Broom will transform a street of disused shops to create “The Department Store”, his largest exhibition to date with the launch of over twenty new products. #salone2015
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- 02 April 2015
- Milan
Upon arrival, visitors will encounter windows dressed with new products in a scenographic style. Entering on street level, guests will move from tableau to tableau through the exhibition, with each environment representing a surreal take on a different department – including The Perfumery, Ladies Accessories, Gents Fitting Room, Book Store and Haberdashery. Each department will act as a backdrop, finished in Lee Broom signature grey to accentuate the colours and materials of the new pieces. The final area will be The Stock Room displaying Lee Broom’s most popular and iconic pieces from past collections.
Broom explores the balance of abstract shapes and silhouettes and incorporates a primary colour palette of vivid red, petrol blue and neon yellow together with more neutral tones from natural materials such as wood and marble.
14 – 19 April 2015
Lee Broom
The Department Store
Via Alfredo Cappellini 16, Milano