At a time when large manufacturers are equipping their messaging apps with speech functions, Binauric and his Boom Boom herald a new era in content exchange on social networks.
Following photo and video exchanges by millions thanks to the increasingly impressive quality of images taken by smartphones, a new era has begun where top quality sound is as appealing as pixels. Thanks to more immersive audio technology, exchanging sound moments is as vibrant as film.
And much more mysterious… Pure sound draws Sandra Bullock to the ground when she drifts into weightlessness in Gravity. A sound, a voice so mysterious that it leads to a short film in the shape of a countershot to give a voice to the Inuit who speaks without understanding to this strange interlocutor lost in space. It is also a pure sound – Scarlett Johansson’s husky voice never appearing on the screen – giving the film Her another dimension.
Designed like an open platform, Boom Boom proposes new opportunities in the future without requiring a new device to be purchased. Like your smartphone, it will update with each new function. The recording app will be available shortly on the Apple Store. This new function is easy to use and the design is inspired by nature.
Boom Boom is “as evident and magical as fruit. I wanted a portable speaker to be as simple, instinctive and desirable as an apple freshly fallen from a tree. A sound object ready to be grasped,” summarises Mathieu Lehanneur.
Boom Boom
Design: Mathieu Lehanneur
Producer: Binauric